Posted on August - 09 - 2010
Measuring Conversion Rates At Your Web Site
Whether you have an e-commerce site or a lead generation site, you can’t know if it’s successful unless you know its conversion rate.
Your conversion rate is simply what percentage of site visitors take a desired action on your site. That might include:
- Signing up for an email newsletter
- Completing a contact form
- Making a purchase
- Leaving a comment on your blog
- or anything else that’s measurable and leads to a sale (or whatever your business or organization goals may be.)
To succeed on the web you need to drive more qualified leads to your web site and convert more of that traffic into business. Too many people focus just on increasing traffic, but without improving your conversion rate those visitors will flow in and out of your web site like water through a sieve. Most