Posted on July - 09 - 2010
5 Copywriting Best Practices for Non-Profits [Guest Post]
Today is the the first in a series of guest posts here at the flyte blog. (How exciting!) We want to open up the blog to get some new perspectives and some new ideas. If you’re interested in submitting a topic idea you can do so here.
5 Copywriting Best Practices for Non-Profits
I am not a fan of so-called best practices, mainly because the premise is built on the failures of someone else and implies that what works for one person or organization can work for anyone. In reality everyone should develop their own best practices based on their own successes.
Still, the headline got your attention and there are some common elements to keep in mind when writing copy that persuades web readers to take action. As a non profit it is important to remember that you are still trying to convince someone to part with their their time or money- commodities that are hard to part with.
Copywriting for the web is different than offline copywriting Why? B