Posted on August - 18 - 2010
Email Marketing From Your Favorite Cookies — Keebler Nails It
What a surprise we found recently in our favorite batch of Keebler cookies.
When we opened the package, we discovered a trifold note enclosed which included a personal note for all cookie lovers.
I was impressed that Keebler made such a smart move to get the people who love their cookies to join their email list. Smart marketing indeed. Below is the outside of the trifold note. Notice that it invites the reader to get “Treemail” messages (cute, huh?) by visiting the Keebler website.

And the inside of the note is even better. Very personal and enticing. Makes you want to visit. We did.

You can use these email marketing tactics in your small business. And since you are nimble and quick, you can do it now.
Don’t be fooled. Email marketing is more popular than ever. If you are not growing your business using email, you are leaving a lot of money on the table. And if you’re not sure what to do, sign up to get my free email marketing tips (via email of course!). I’ll send you an email every week for six months. Each tip contains something quick, easy and actionable that you can use now. Sign up here.
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