Posted on July - 23 - 2011
Kepcher: Why yes, success is really worth a try
Is there an idea brewing in your head?
It’s hard to imagine, but some of the most successful inventions and businesses started as a simple thought – often one that others thought would never work.
The first time Howard Schultz approached his bosses with the idea of putting a coffee shop on every corner, they dismissed it. Schultz decided to open up his own shops, buying and using his old company’s coffee products, and eventually bought out that company – Starbucks.
Here’s another thought that two men had: What if we create a super-caffeinated carbonated beverage, add vitamins and other energy enhancers, and sell it to jocks and multitasking young people? And thus, Red Bull was born.
The sad news: For every Red Bull and Starbucks, there are countless, potentially billion-dollar ideas that never get beyond that initial thought.
What helps bring an idea from a thought to an action?
Employee stock options are given by privately, as well as publicly, held companies to retain quality professionals in the company. There are several rules and regulations regarding granting of employee stock options which the companies have to follow. The entire process has to be executed professionally, under the guidance of experienced finance managers and executives. What are Employee Stock Options Employee stock options means a small number of company’s stocks which are awarded to the employees at a reduced, or at the market price at which the company’s stock is trading in the stock market. The number of shares allotted to employees will depend on their post in the company. 
Ever recall a shopping list which had items in the grocery listed as Dole bananas, Starbucks coffee and Danon yogurt. This typical list has so many brand names that we have unconsciously associated with these raw products. So how in the world do these companies successfully market these products and form a trademark on our mind? Their marketing strategies are so unique that it not only creates a brand value, but also has consumers in the form of fans attached to their products. As there are so many big corporations involved in marketing these products, it’s extremely important to keep innovating the marketing plan and keep launching new products in order to gain a competitive edge over the competitors. The strategy basically involves using marketing techniques like positioning tactics and various promotional strategies to market this basic product.